Hi, I'm Chris. Making Salesforce make sense for humans.
Director of Technology at Nebula Consulting. I write about AI agents, Agentforce and the changing partner landscape for Salesforce Ben and the Nebula blog, and I'm a regular speaker at London's Calling.
certifications 758 badges19 superbadges Navigating Salesforce With AI: Are Partners Now Obsolete? My take: AI changes the partner's job rather than ending it. Business understanding, hands-on experience and design beyond the standard patterns still matter. Read on Salesforce Ben
Currently thinking about...
AI agents at work
What Agentforce coworkers can really take on, and the explicit instructions they need to do it well.
Work in public
AI coworkers
Agentforce Coworker: The AI We Were Promised
say what you mean
AI Agents: The Art of Explicit Instructions
data first
Driving Your AI Strategy Forward With Agentforce & Data 360
test, then trust
Building Trust in Your AI Agent with Testing Center for Agentforce
trust layer
Why the Einstein Trust Layer Is a Key Part of Agentforce
what it means
Agentforce: What This Really Means for Salesforce Customers
London 2023
Talk at London's Calling 2023
London 2022
Talk at London's Calling 2022
London 2020
Talk at London's Calling 2020
Prague
Talk at Czech Dreamin'
Paris
Talk at French Dreamin'
The day job
Experience
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- Own technology and product strategy across the business
- Architecture oversight on client delivery
- Lead technical pre-sales
- Manage our Salesforce and ISV alliances
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- Spoke at London's Calling 2022 and 2023
Outside work
Volunteering
I volunteer with The Scouts, helping young people learn skills for life, from campfires to coding.
Member, Board of TrusteesNowJun 2025 to now
Section Leader, CubsNowJan 2025 to now
Assistant Section Leader, CubsSep 2024 to Jan 2025
Section Leader, SquirrelsJan 2023 to Sep 2024
Live from Trailhead, synced every day
Badges & certs
19 certifications
19 superbadges
758 badges
All Star Ranger
Certification
Superbadge
Badge
Architect2 certs · 3 badges
Consultant4 certs · 26 badges
Email Marketing with Salesforce Starter, Pro, and Marketing Cloud NextBadge
Loyalty Management in Marketing Cloud Next: BasicsBadge
Marketing Intelligence in Marketing Cloud Next: Quick LookBadge
Salesforce Personalization in Marketing Cloud Next: Quick LookBadge
Lead Generation with Marketing Cloud Next Signup FormsBadge
Marketing Cloud Next Setup: Quick LookBadge
Salesforce Consultant: Quick LookBadge
Marketing Cloud Engagement: Quick LookBadge
+18 more
Admin & Platform7 certs · 301 badges
Superbadge: Flow OptimizationSuperbadge
Superbadge: Flow AdministrationSuperbadge
Superbadge: Flow FundamentalsSuperbadge
CRM Analytics Super SetSuperbadge
App Builder Super SetSuperbadge
Admin Super SetSuperbadge
Lightning Experience Reports & Dashboards SpecialistSuperbadge
CRM Analytics Data Preparation SpecialistSuperbadge
Security SpecialistSuperbadge
Process Automation SpecialistSuperbadge
Business Administration SpecialistSuperbadge
App Customization SpecialistSuperbadge
Lightning Experience Rollout SpecialistSuperbadge
Lightning Experience SpecialistSuperbadge
Marketing Intelligence and AnalyticsBadge
Omni-Channel Digital Marketing: Quick LookBadge
Platform Administrator Certification Maintenance (Spring '25)Badge
Model Fine-TuningBadge
Retrieval Augmented Generation: Quick LookBadge
Build Your First Sales CoachBadge
Import and Export with Data Management ToolsBadge
Big Object BasicsBadge
+279 more
AI & Agentforce6 certs · 69 badges
Superbadge: Apex for AgentforceSuperbadge
Superbadge: Advanced Flow for AgentforceSuperbadge
Superbadge: Prompt Builder TemplatesSuperbadge
Superbadge: Agentforce ServiceSuperbadge
CRM Analytics and Einstein Discovery Insights SpecialistSuperbadge
Agentforce for Industries: Quick LookBadge
Agentforce Service Assistant: Quick LookBadge
Agentforce Configuration for Slack DeploymentBadge
Connect Your Agentforce Org with SlackBadge
Unstructured Data in Data 360Badge
Agent API: Quick LookBadge
Search Index Types in Data 360: Quick LookBadge
CRM Analytics and Einstein Disc. Cons. Certification Maintenance (Spring '25)BadgeDeveloper0 certs · 18 badges
Get Started with the Models APIBadge
Quick Start: Apex Coding for AdminsBadge
Cert Prep: Platform Developer: Testing, Debugging, and DeploymentBadge
Cert Prep: Platform Developer: User InterfaceBadge
Cert Prep: Platform Developer: Automation and LogicBadge
Cert Prep: Platform Developer: Developer FundamentalsBadge
Marketing Cloud Account Engagement API: Quick LookBadge
Salesforce Developer Experience: Quick LookBadge
+10 more
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